The Ray aircraft can take-off and land vertically. It needs no runway - like a helicopter.
In comparison to near future helicopters the Ray has the following goals:
The lift for vertical take-off and landing is generated by the four wing-fans. For cruise flight the wings get closed.
The Ray aircraft is as independent as a helicopter (=no runway needed) and almost as economic as a conventional aircraft.
This results in an extremly independent aircraft with a fast cruise speed and a long range for an acceptable price.